Cold Calling IS Selling

I am on the phone a lot.

I practice what I preach. I make cold calls. I reach out on a daily basis and let people know that I am here to help. I love it.

As you can imagine, I speak to a lot of people. What I hear a lot of is, “I don’t like cold calling, I like to build relationships”.

I always chuckle, because by the time I get off the phone with these people I know quite a bit about them, and I have planted the seeds for a budding relationship.

The core of Essential Selling is building relationships AND cold calling is selling. So, to bring this to its logical conclusion, you can build relationships by picking up the phone and making cold calls.

I love cold calling because I can learn about a lot of different people. I can also make "friends" by cold calling. This is great, because people want to do business with people they like. I have so many people in my “rolodex” that I have known for years over the phone. When we finally do meet, it is as if we are two pen pals meeting for the first time. It is quite a lot of fun.

Cold calling is an incredibly affordable tool that allows you to reach out beyond people you meet at local events, networking and chamber events and conferences. It is a tool that enables you to laser focus your time and reach out to ANYONE in your target market ANYWHERE. You never know who will show up at your local networking event, but you KNOW who you are reaching out to when you create a target list of prospects to call.

Think about your day and your time and how easy it would be to take one or two hours out of your day, without driving to an event and just reach out easily to your target market. Great right?

Why don’t more people utilize this incredible SELLING tool?

Some reasons are:

Fear
Discomfort
Not knowing what to say
Not knowing who to say it to
Not knowing how to get through to the decision maker

Instead, people will continue to do the same thing over and over. It is time to do something new. It is time to reach out and touch as many people as possible. It is time to think in a creative new way and sometimes that is just as simple as picking up the phone and getting back to basics.

My next course starts on Tuesday April 21st at 12pm PST. If you are ready to MAKE MORE SALES, you might want to consider joining.

Check out some of the comments from people who have taken my course and reach out to me for more information!


"Essential Selling's "Cold Calling" is a powerful tool for growing your business! After completing the course I quickly began applying the practical telephone techniques to my marketing plan. As a result, within a few weeks a tremendous opportunity was uncovered that has allowed me to connect face-to-face with target customers who will benefit from SmartChoice Resume's service. Thank you Essential Selling!"

Dala Gorner
Smart Choice Resume



"I've never done sales, don't consider myself a big phone talker, and have dealt with poor confidence for the last few years due to depression and fatigue. So I have many obstacles to overcome. That's why I got very excited when I heard what Carolyn was doing with her cold calling class. I was looking for guidance just like this.

I decided Tuesday (today!) would be my first day out in the field approaching business owners. Doing Carolyn's first exercise (From her Essential Cold Calling System™) and clearly defining my WHY and my future vision was crucial in order to go out on my first day.

I spent about 2 hours writing a detailed description of everything I will have and be in 5 years. Even so I was still terrified and called Carolyn for some moral support and finally around 12:30, made myself get in the car and go to my first appointment. I almost turned around about 3 times, then I sat in my car for about 10 minutes deep breathing and reminding myself of my WHY and that I could do it.

So I finally got my butt out of the car and approached the businesses on my researched list. The 1st biz owner wasn't there, the 2nd wasn't either, but the 3rd one was and was very pleasant. We sat and talked about his business for 30 minutes, I even showed him the entire presentation. Although he did not buy the membership right there, I think he might later. I stopped there and came home elated and bubbling with excitement!

I am so very proud of myself for facing this seemingly overwhelming fear of talking to business owners. I'm going out again tomorrow and I'm going to talk to 10 business owner this time.

Looking forward to working more of the Essential Selling Cold Calling System with you Carolyn,"

Trista Thompson
Pre-Paid Legal

Contact me for more information! carolyn@essentialselling.com