How's Your Retention Rate?

I read an interesting article this morning about Twitter and retention statistics.

The article explained that after someone joins Twitter, that person might not come back for a whole month.

It got me to thinking. All these social media sites need to keep their users interested and coming back for more. With all the competition of Facebook, Myspace, Twitter and other sites popping up every day, the big question becomes: How do you keep someone interested?

This should be a question that you are asking yourself as you reach out to “sell” in the marketplace. Because, as we know if you have been following my blog, we ALL sell no matter what!

So, how do you keep your customers interested? How do you keep your customers loyal? How do you keep your customers?

Here are some tips that will help answer this very important question:

Remember you are building a relationship.

Selling is relationship building. People like to do business with people they trust and they like. Let your prospect know you care by asking questions to understand how you can help and answer a need. You can’t answer a need though if you don’t know what it is, so ask questions to uncover that need and THEN offer your solution. This builds trust and let’s your prospect know you care.

Keep reaching out:

Selling is about connecting and connecting and connecting. You can’t just reach out once and expect to make a sale. It does happen and when it does it’s great, but it is rare. What you need to do is keep reaching out to your prospects AND your current clients to continue to learn more and more. This takes discipline, organization and a great system. You need to have this in place so you can continue to keep in touch. In sales absence does NOT make the heart grow fonder.

Be unique:

What do you have that is original and different from your competitor. What is your brand? What is special about what you have to offer? In some cases, it could just be YOU. That is ok, take advantage of you. If you reach out from a place of confidence, power and good intentions, this will ring true for your prospects and clients. You will notice that more and more your prospects and clients will be drawn to you because you are genuine. You don’t have to push, just be yourself.

Use the phone:

You can build a relationship on the phone and selling is building relationships. So, use the phone. Reach out to people and differentiate yourself from your competition. Don’t just send an email or even a letter. Say hello, and build a relationship on the phone and in person!



I don’t know how Twitter will keep people interested. I do know how we can; by reaching out on the phone and in person, with the intention to be “of service”. This is what can make all the difference in a market flooded by social media, e-zines, newsletters, email marketing, voice broadcasting and tweets.

For more on how to reach out from a place of power and confidence, to anyone on the phone and in person visit my website and sign up for my next course: Essential Selling’s Cold Calling Wealth Building Technology™. www.essentialselling.com carolyn@essentialselling.com