HERE'S MY DEFINITION OF ATTRACTION MARKETING

Attraction Marketing is a term that you can find all over the internet!

This is the “new” model for network marketing, MLM’s and other businesses. Everyone is using the term and everyone is doing it so that they can become “the hunted and not the hunter”! This is a great concept. It works for certain businesses and certain products and services. The stars line up correctly and you make your passive millions.

I have a little bit of a different take on attraction marketing. If you aren’t on the top of the search engines, coming up in the first 5 places on Google or Yahoo, I don’t know how well attraction marketing will work for you. But let’s put that aside, because that only takes money and a good writer.

Let’s say you do get people coming to your website. Now what? Do they just buy your product? Or are they browsing? What if they have questions? Are you going to answer all their questions via email? How are you going to build the relationship?

Is your e-zine, newsletter, or email campaign going to be the one that will stand out from all the rest? Why? What is it about your correspondence that makes it better than the person that sent their e-zine five minutes before you sent yours?

I am not trying to be negative, this is just my opinion. In this frantic “attraction-marketing-market” it doesn’t matter how well written your e-zine is or how funny or cute, because the only thing that will differentiate you from all your competition is YOU!

This is what I mean about Attraction Marketing. If you want to attract someone to you then you need to be strong and confident in your communication and at some point your communication will need to be live.

Many of the people who have built their internet empires started somewhere and rumor has it that they started with talking to a lot of people; both, in person and on the phone. The people who have built their empires on the internet had to start somewhere. Just a little note, when they did start, there were a lot less people doing what they were doing, that is why they teach it now!

I am not saying that you shouldn’t utilize all the tools in your tool box and one tool is attraction marketing.

It is time for so much more. It is time for focus. It is time for direction. It is time to stand out and know your worth, your value, the benefits you can offer and how to build relationships! At some point you will need to pick up the phone, either to follow up or reach out. So, think about it. Are you ready for that? Are you ready to stand out amongst your competition as the one that offers the personal touch? Are you ready, as an expert, to offer the professionalism to follow up and reach out?

My definition of attraction marketing is this: If you reach out and know why you are reaching out and the value you offer someone and you have the knowledge to back it all up as an expert, you will naturally attract your customers to you. People will be drawn to you and even if they don’t work with you immediately, they will eventually! Or they might just refer someone to you!

Just my two cents and a different spin on attraction marketing to about.

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