Thursday, April 1, 2010

How To Turn Your Dream Idea Into A Dream Come True

You know you have an incredible idea a dream that you're driven to share with the world, but you can't seem to put all the pieces into place to move forward.
You find yourself in overwhelm and procrastination. You've reached what's known as an impasse. An impasse is a roadblock to a desired mental path.

Being creative involves getting around impasses. According to Professor Richard Florida, author of The Rise of the Creative Class, more than 50 percent of workers today do creative work. Are you one of them? Do you write, invent, design, draw, color, frame or even tinker with information in a novel way? Creativity drives business. Your creative process is your wealth generator!

Answer this though: if you're creative, developing new ideas, writing, drawing and generally being innovative how do you move through impasses to share your brilliance with the world? And, if you are moving forward, sharing your ideas with the world, are you juggling too many things at once while you're doing it?

Are you doing everything effectively? The real question to ask your self is: "Should I be doing everything? Am I letting my business drive me or are am I driving my business?"

Look around at the truly successful people you admire and you'll see most of them working with teams. You need a team of talented creative and non-creative people around you as well. No one can do everything. As the CEO of your business, your job is to focus on building a team so you can move forward with your dream. Building on your strengths and bringing in support, will free up your brain space so you can easily move through impasses.

Running a successful business requires a strong foundation. You need a business plan, a strategic plan; you need to look into the future to determine where you want to be. How do you create your business plan, strategic plan, create your marketing and strategic sales plan, build your website, write the copy and market the website using social media and good old fashioned sales techniques, create your marketing collateral, oversee business development, build relationships to further extend your reach, and run your day to day operations and accounting all at the same time? It's exhausting just thinking about all those elements. If you can figure that out, let us know!!!

Don't let your business, or "Busy-Ness" drive you right into the ground! Take inventory of all the tools you have at your disposal. This includes all of the relationships in your network. Build on your strengths and collaborate with those who can add strength and value where you need extra support.

Innovative Solutions Productions helps you do just that. If you're overwhelmed, juggling too much for one person, or unhappy with your Company's performance results we are the resource to support you, collaborate with you and guide you to success. Our job is to make your job of developing your ideas not only fun and exciting, but manageable. We help you develop your ideas and EXECUTE!

Whether you're a start up company, a solo-preneur or a well established business, we urge you to reach out to us.
We all have dreams and we will help you share yours with the world!

Carolyn Ziel carolyn@essentialselling.com

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